Professional Services: Expertise to Take Your Marketplace to the Next Level
The OmniK Professional Services team offers tailored solutions for businesses looking to adopt the Marketplace model. Our portfolio covers all stages, from strategic development to operational implementation, transforming an e-commerce or physical business into a marketplace.
With over ten years of experience launching and scaling the largest marketplaces in Brazil, our team combines technical and strategic expertise to drive your business results. We work closely with our clients to identify the best model to implement and develop the Marketplace for each market type, aligning solutions with the maturity and specific needs of each operation.
Additionally, we create a five-year evolution plan to ensure structured and scalable expansion, supporting the continuous growth of your marketplace. Our commitment goes beyond strategy creation: we are true execution partners, setting clear goals and taking responsibility for the results, ensuring success is achieved consistently and solidly.
With over ten years of experience launching and scaling the largest marketplaces in Brazil, our team combines technical and strategic expertise to drive your business results. We work closely with our clients to identify the best model to implement and develop the Marketplace for each market type, aligning solutions with the maturity and specific needs of each operation.
Additionally, we create a five-year evolution plan to ensure structured and scalable expansion, supporting the continuous growth of your marketplace. Our commitment goes beyond strategy creation: we are true execution partners, setting clear goals and taking responsibility for the results, ensuring success is achieved consistently and solidly.
Strategic Consulting
OmniK's strategic consulting is designed to transform our partners' potential into solid and sustainable success in the marketplace sector. With an impartial and highly specialized perspective, we offer a deep analysis that identifies opportunities, overcomes challenges, and builds practical and effective strategies to create robust and competitive marketplaces.
Our strategic consultants work closely with leadership and stakeholders, providing active collaboration that ensures a comprehensive understanding of business needs and the formulation of precise recommendations. At OmniK, we are not just technical consultants; we are growth partners who master the e-commerce market and deliver customized solutions for B2B, B2C, and D2C, tailoring each strategy to precisely address the challenges and demands of each client.
OmniK's differential lies in our data-driven and automation-oriented methodology, which optimizes operations, reduces costs, and maximizes revenue generation. Using the most advanced tools in the market, we provide insights to guide strategic decisions from planning to expanding and diversifying operations. Our consulting delivers a comprehensive strategic plan, aligning long-term objectives with practical execution that strengthens the business's competitiveness.
Pillars of OmniK's Strategic Consulting:
- Market: We conduct a detailed analysis of the target market, deeply understanding consumer needs and identifying opportunities that position the business ahead of the competition. Market analysis identifies trends, buying behaviors, and competitors, providing a complete picture for well-informed decisions.
- Strategy: We evaluate existing processes, practices, and technologies to build a growth strategy that leverages the best in the market. Using a P&L structure, we detail revenues, costs, and expenses, project future scenarios, and map growth and profit-maximization levers.
- Gaps: Identification of gaps in the current strategy and adjustment of practices to improve performance.
- Organizational Structure: Structuring teams and processes for efficient execution and sustainable growth.
Seller Hunting
Seller Hunting is a process of identifying, selecting, and attracting partners through various channels and methods to find qualified sellers who add value to the Marketplace. This approach allows the Marketplace to discover partners with the desired profile and a complementary portfolio that drives sales.Our seller hunting service is tailored for marketplaces looking to quickly expand their portfolio of qualified sellers. We act as strategic partners in identifying, attracting, and onboarding sellers with high sales potential and aligned profiles, whether focused on B2B, B2C, or D2C. With a market intelligence-based approach, we analyze performance, history, and positioning of potential sellers to ensure precise curation.
Our team uses mapping tools and data analysis to find the best sellers, considering factors such as catalog quality, fulfillment capabilities, competitiveness, and niche expertise. We also handle the complete onboarding process, guiding each seller on best practices for platform use and aligning expectations for a smooth and productive partnership experience.
The result is a solid and strategic seller base ready to drive marketplace growth and provide consumers with a wide and reliable product offering.
Seller Onboarding
The goal of this service is to publish the seller's portfolio to the marketplace. At this stage, we structure the seller's market approach, configure brand, attribute, and category mappings, carry out curation settings, perform matches, and publish the seller's catalog on the client's marketplace.
Our seller onboarding service is designed to integrate new sellers into the marketplace in an agile, efficient, and strategic way, maximizing their performance from day one. With a structured and personalized process, we guide each integration step, providing dedicated support so sellers can understand all platform functionalities and adopt practices that enhance their sales.
Our team of experts offers training on catalog management, pricing, marketing campaigns, logistics, and customer service. Using an educational approach, we prepare sellers to optimize their operations, achieve sales KPIs, and align with marketplace guidelines. Additionally, we provide continuous resources and support materials to help sellers adapt and improve their performance.
With well-executed onboarding, sellers achieve better results and become engaged partners, providing a more satisfying shopping experience for consumers and adding constant value to the marketplace.
Seller Farming
OmniK's farming service focuses on cultivating and strengthening relationships between sellers and the marketplace. Through personalized support, strategic partnerships, incentives, continuous feedback, and transparent communication, the marketplace can enhance seller satisfaction and performance, benefiting all involved in the marketplace ecosystem.Our seller farming service targets sustainable growth and maximizes the sales potential of already integrated sellers. Through continuous and personalized follow-up, we identify opportunities for improvement and expansion, helping each seller strengthen performance, increase engagement, and retain customers.
Our team of specialists analyzes performance data and buying behaviors to create strategies focused on catalog optimization, pricing improvements, promotional campaigns, and customer service enhancements. We also provide training and support on new tools and market trends, preparing sellers to adapt quickly and strategically leverage market changes.
With the farming service, sellers become increasingly competitive and aligned with marketplace objectives, generating solid results and contributing to platform growth. This continuous approach reinforces seller presence and enhances the value offered to consumers.
Every marketplace has a structured purchase process, so analyzing, monitoring, and evaluating the performance of the sales funnel is essential to identify areas for improvement and opportunities to optimize the conversion of visitors into buyers.
The sales funnel in a marketplace is typically divided into different stages, which may vary according to each journey. However, the following stages are commonly found:
Every marketplace has a structured purchase process, so analyzing, monitoring, and evaluating the performance of the sales funnel is essential to identify areas for improvement and opportunities to optimize the conversion of visitors into buyers.
The sales funnel in a marketplace is typically divided into different stages, which may vary according to each journey. However, the following stages are commonly found:
